Public Relations Specialist

Public Relations Specialist

Supporting the Director of Public Relations, this Public Relations Specialist will help raise positive awareness of the company’s leadership in the industry, contribution to the community, environmental stewardship, and work culture. This role will support our storytelling to many external audiences, and through several external channels such as news media and social media. This person will be expected to respond quickly and professionally to media inquiries regarding TSMC Arizona. This Specialist will maintain a TSMC Arizona PR calendar, collaborate and direct external agencies, maintain and refresh media assets and serve as a project manager media events. This Specialist role may also as needed provide support for TSMC Arizona’s community relations events.

Strong collaboration will be important in this role, as it will work across teams such as TSMC corporate public relations, employee communications, government relations, human resources and the TSMC Arizona ESG employee community task force.

Responsibilities:

• Support for execution of external communications initiatives to build positive awareness of TSMC Arizona.
• Serve as a point of contact as directed by the Public Relations Director for local and national media inquiries. Write and distribute press content and pitches. Prepare media responses, reactive messages.
• Arrange logistics for media interviews and spokesperson briefing materials.
• Create monthly/quarterly PR calendars, support development of annual PR plans.
• Proactively develop story ideas which advance TSMC Arizona’s communications goals.
• Ideate, write and manage content for the TSMC Arizona website, and also TSMC’s social media that aligns with company messaging. Responsible for setting up and managing any new external-facing digital channels.
• Create, curate and manage any new content for external use (e.g. fact sheets, one-page summaries, images, graphics, video, infographics).
• Work closely with external PR/communications agencies/vendors and oversee project management of vendor work.
• Partner with Employee Communications on content calendar for the purposes of educating employees on external activities. Provide content to Employee Communications for distribution to employees via email and intranet.  
• Partner with HR and Workforce Development teams on shared programs to promote TSMC’s Arizona to prospective recruits.
• Serve on TSMC Arizona ESG Committee, support as directed selected employee volunteer events.
• Support the Director of Public Relations in crisis and issues management as directed.
   

Qualifications:

• Bachelor's degree in related field or minimum 5 years of direct experience in media or public relations.
• Strong storytelling skills, with the ability to craft messages that connect and resonate across diverse audiences.
• Experience working in a technical field is a plus, and eager to learn more about the technology space, and semiconductor industry.
• Social media content creation and channel management experience a plus.
• Knowledge of or experience with analytics tools for earned and social media.
• Excellent verbal and written English communication skills.
• Effectively interact with employees at all levels of the organization, individuals and teams.
• Quickly understand and effectively communicate complex, technical subject matter.
• Ability to work effectively in an environment subject to changing priorities and short deadlines.
• Organized with a strong attention to project management detail.
• Ability to exercise judgment and discretion in maintaining confidential and sensitive information.
• Proficient in Microsoft Excel, Outlook, Word, PowerPoint and internet and social media research.

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